Privacy Policy – Your Data, Protected by 44fb

01 Introduction

44fb ("we", "us", "our") is the operator of the online betting and gaming platform accessible at https://44fb.io (the "Platform"). We are committed to protecting the privacy and personal data of every individual who interacts with our Platform, whether as a registered account holder, a visitor, or a support enquiry contact.

This Privacy Policy ("Policy") sets out in full detail how 44fb collects, processes, stores, shares, and protects personal data in connection with the operation of the Platform. It also explains the rights available to you as a data subject and the channels through which you may exercise those rights.

This Policy should be read alongside our Terms & Conditions, which govern the broader legal relationship between 44fb and its users. In the event of any conflict between this Policy and the Terms & Conditions in matters relating specifically to personal data, this Policy shall prevail.

This Policy is written in English and is the authoritative version for all purposes. 44fb serves the Bangladesh market, and all personal data processing activities described herein relate to users primarily located in Bangladesh.

02 Data We Collect

44fb collects personal data through several channels in the course of providing the Platform service. The categories of data we collect are described below:

2.1 Registration Data

When you create a 44fb account, you provide us with the following information: full legal name, date of birth, gender, residential address (including city, district, and postcode), email address, and mobile phone number. This data is mandatory for account creation and is used to establish your identity, verify your eligibility, and communicate with you about your account.

2.2 Identity Verification (KYC) Data

Prior to processing your first withdrawal, 44fb requires Know Your Customer (KYC) verification. This involves submission of copies of government-issued identity documents such as your National Identity Card (NID), passport, or driving licence. In some cases, we may also request a recent utility bill or bank statement as proof of address. KYC documents are processed by our verification partner and retained in accordance with the retention schedule in Section 7 of this Policy.

2.3 Financial Transaction Data

When you make a deposit or withdrawal, we collect and retain records of the transaction including: the payment method used (e.g., bKash, Nagad, Rocket, Upay, bank transfer), the transaction amount in BDT, the date and time of the transaction (Bangladesh Standard Time, UTC+6), and the transaction reference number issued by the payment provider. We do not store full mobile wallet PINs, bank account passwords, or card security codes.

2.4 Platform Usage Data

As you interact with the Platform, we automatically collect technical and behavioural data including: IP address, device type and model, operating system and version, browser type and version, session start and end times, pages and games accessed, bets placed (market, stake, odds, outcome), bonus claims, and any in-platform messages sent to our support team. This data is used for fraud prevention, responsible gaming monitoring, platform optimisation, and customer support.

2.5 Communication Data

When you contact 44fb via email, WhatsApp, or any other support channel, we retain a record of the communication including the content of messages exchanged, the date and time, and the resolution reached. This data is used to manage ongoing support cases and to improve our support quality.

2.6 Cookies and Tracking Technologies

We collect data through cookies and similar tracking technologies as described in Section 6 of this Policy. This includes session identifiers, preference settings, and anonymised analytics data.

2.7 Data You Provide Voluntarily

From time to time, you may provide additional information voluntarily, such as feedback submitted through our support channels, responses to user surveys, or promotional competition entries. This data is used solely for the purpose for which it was provided.

03 How We Use Your Data

44fb uses the personal data it collects for the following specific purposes:

• Account Management: To create, maintain, and administer your 44fb account, including processing deposits, withdrawals, and bet settlements.
• Identity & Age Verification: To confirm that you meet the minimum age requirement of 21 years and to verify your identity in compliance with our KYC obligations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, collusion, and other prohibited conduct as defined in our Terms & Conditions.
• Responsible Gaming: To monitor gameplay patterns that may indicate problem gambling behaviour, to apply self-imposed limits and exclusions, and to contact users where our monitoring triggers a welfare concern.
• Customer Support: To respond to enquiries, resolve disputes, and manage the ongoing support relationship with registered users and visitors.
• Platform Improvement: To analyse usage patterns, identify technical issues, test new features, and optimise the overall user experience on the Platform.
• Legal Compliance: To meet applicable legal and regulatory obligations, including responding to lawful requests from government authorities, courts, or law enforcement agencies.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates — but only where you have given explicit consent as described in Section 11 of this Policy.
• Financial Record-Keeping: To maintain accurate records of all financial transactions on your account for accounting, audit, and dispute resolution purposes.

44fb does not use your personal data for automated decision-making that produces legal or similarly significant effects on you, except where such processing is necessary for fraud prevention or legal compliance, in which case you retain the right to request human review of the decision.

04 Legal Basis for Processing

44fb processes your personal data on the following legal bases:

• Contractual Necessity: Processing that is necessary to fulfil our obligations to you under the Terms & Conditions — including account management, transaction processing, and bet settlement — is carried out on the basis that it is required to perform the contract between us.
• Legal Obligation: Certain processing activities — such as identity verification, transaction record-keeping, and cooperation with law enforcement — are required by applicable law and are carried out on that basis.
• Legitimate Interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and platform analytics is justified on the basis of 44fb's legitimate interests, balanced against your rights and reasonable expectations as a user of a regulated gaming platform.
• Consent: Processing for the purpose of direct marketing communications (promotional emails, bonus offers, platform news) is carried out on the basis of your explicit consent. You may withdraw consent at any time as described in Section 11.

05 Data Sharing & Third Parties

44fb does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial purposes. We share your data only in the following limited circumstances, and only to the extent necessary for each specific purpose:

Recipient Category	Purpose of Sharing	Data Shared
Payment Processors bKash, Nagad, Rocket, Upay, bank partners	To process deposits and withdrawals on your account	Name, mobile number, transaction amount, account reference
KYC Verification Partners	To verify your identity and age before your first withdrawal	Name, date of birth, document images, address
Game Studio Providers Pragmatic Play, Evolution Gaming, Microgaming, NetEnt, Ezugi, Spribe	To deliver game content and settle game outcomes within your session	Session token, anonymised player ID, bet and win amounts
Platform Analytics Providers	To measure platform performance and identify technical issues	Anonymised usage data, session metrics, device type
Law Enforcement / Regulatory Authorities	Where required by law, court order, or to prevent serious harm	Data specified in the lawful request
Fraud Prevention Networks	To detect and prevent fraudulent account activity across the industry	IP address, device fingerprint, anonymised risk signals

All third-party service providers engaged by 44fb are required to maintain appropriate technical and organisational security measures and are prohibited from using your data for any purpose beyond the specific service they provide to 44fb.

06 Cookies & Tracking Technologies

44fb uses cookies (small text files stored on your device) and related technologies to operate and improve the Platform. We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies that keep you logged in, security tokens that protect against cross-site request forgery, and load-balancing cookies. These cannot be disabled without breaking core platform functionality.
• Functional Cookies: Remember your preferences such as language settings, preferred payment method, and display preferences. These improve your experience but are not essential to core functionality.
• Analytics Cookies: Collect anonymised data about how users navigate the Platform — which pages are visited most, where users drop off, and how features are used. This data is used exclusively to improve the Platform and is not linked to your personal identity.
• Fraud Prevention Cookies: Used to identify and flag suspicious patterns of behaviour — such as multiple accounts operating from the same device — that may indicate fraud or bonus abuse.

44fb does not use third-party advertising cookies, retargeting pixels, social media tracking pixels, or any other technology designed to profile your behaviour across websites other than 44fb.io.

You may manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair your ability to log in and use the Platform. Other cookie categories can be disabled without affecting core access.

07 Data Retention

44fb retains personal data only for as long as it is necessary for the purpose for which it was collected, or as required by applicable law. The following retention periods apply as a general guide:

• Active Account Data: Retained for the duration of your account registration plus a post-closure period of five (5) years. This retention is required for financial record-keeping, dispute resolution, and legal compliance purposes.
• KYC Documents: Retained for five (5) years following account closure, in line with standard anti-money laundering record-keeping obligations.
• Transaction Records: Retained for five (5) years from the date of each transaction for accounting and audit purposes.
• Support Communication Records: Retained for two (2) years from the date of the final message in each support case.
• Platform Usage Logs: Retained in detailed form for twelve (12) months, then aggregated and anonymised for statistical purposes.
• Marketing Consent Records: Retained for the duration of your consent plus two (2) years, to demonstrate compliance in the event of a query.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised data (from which no individual can be identified) may be retained indefinitely for statistical and research purposes.

08 Data Security

44fb employs a multi-layered security architecture to protect your personal data from unauthorised access, disclosure, alteration, or destruction. Our security measures include:

• 256-bit SSL/TLS Encryption: All data in transit between your device and 44fb servers is encrypted using 256-bit SSL/TLS — the gold standard for secure web communications.
• Encrypted Data Storage: Sensitive personal data — including identity documents and financial records — is stored in encrypted form on secured servers with access restricted to authorised personnel only.
• Access Controls: Access to personal data within 44fb is granted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and undergo regular security awareness training.
• Regular Security Audits: 44fb conducts periodic security assessments, penetration testing, and vulnerability scans to identify and remediate potential weaknesses in the Platform infrastructure.
• Incident Response Plan: 44fb maintains a documented incident response procedure. In the event of a data breach that poses a material risk to users, affected individuals will be notified promptly by email with details of the incident and the steps being taken in response.
• Two-Factor Authentication (2FA): 44fb supports optional two-factor authentication for account login. We strongly encourage all users to enable 2FA to add an additional layer of protection to their account.

While 44fb takes all reasonable technical and organisational precautions, no internet-based service can guarantee absolute security. You are responsible for maintaining the security of your own login credentials and for ensuring your device is adequately protected by up-to-date security software.

09 Your Rights

As a user of the 44fb Platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected] with the subject line "Data Rights Request" and your registered account details.

44fb will respond to all verified data rights requests within thirty (30) calendar days. Where a request is complex or involves a large volume of data, we may extend this period by a further thirty (30) days, in which case we will notify you of the extension and the reason for it. We will not charge a fee for reasonable data rights requests.

To verify your identity before processing a data rights request, we may ask you to confirm your registered email address, mobile number, and/or submit a copy of your identity document. This verification step is necessary to protect against unauthorised data access requests.

10 Children & Minors

The 44fb Platform is strictly for adults aged 21 years and above. We do not knowingly collect, process, or retain personal data from individuals below the age of 21.

During the registration process, users are required to confirm that they are at least 21 years of age. KYC verification — which requires submission of a government-issued identity document showing date of birth — is performed before any withdrawal is processed, providing a further safeguard against underage use.

If 44fb becomes aware that personal data has been collected from an individual below the age of 21, that account will be suspended immediately, all funds will be returned to the depositing payment source after verification, and all personal data associated with the account will be deleted from our records without delay.

If you believe that a person below the age of 21 has created an account on 44fb, please notify us immediately at [email protected]. We take this matter extremely seriously and will investigate and act on all such reports within 24 hours.

11 Marketing Communications

44fb may send you promotional communications — including bonus offers, new game announcements, seasonal promotions (such as those tied to the BPL, IPL, T20 World Cup, Eid, or Pohela Boishakh), and platform updates — but only where you have given us your explicit consent to do so at the time of registration or at a later point through your account settings.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email sent by 44fb; or
• Updating your communication preferences in your 44fb account settings; or
• Contacting our support team at [email protected] with the subject line "Unsubscribe".

Withdrawal of marketing consent will be processed within 5 business days. Please note that withdrawing marketing consent does not affect the processing of transactional and account-related communications (such as deposit confirmations, withdrawal notifications, and security alerts), which are necessary for the operation of your account and cannot be opted out of while your account remains active.

44fb does not share your contact details with third-party marketers for the purpose of sending you their own promotional materials. All marketing communications you receive from 44fb are sent directly by 44fb or by a processor acting strictly on our behalf.

12 Amendments to This Policy

44fb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. When material changes are made — meaning changes that significantly affect how we collect or use your personal data, or that reduce your rights — we will notify you by email to your registered address with a minimum of 14 days' notice before the changes take effect.

Minor amendments (such as typographical corrections, clarifications that do not alter the substance of the policy, or updates to reflect new features that do not change the categories of data collected) may be made without advance notice. The "Last Updated" date at the top of this document will always reflect the date of the most recent amendment.

Your continued use of the 44fb Platform following the effective date of any amendment to this Privacy Policy constitutes your acknowledgement of the updated policy. If you do not accept the updated policy, you should cease using the Platform and close your account by contacting our support team, whereupon your account balance will be returned after applicable verification procedures.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 44fb processes your personal data, please contact us through any of the following channels. Our English-speaking support team is available 24 hours a day, 7 days a week, including all public holidays in Bangladesh.

• Email: [email protected] — please include "Privacy Policy" or "Data Rights Request" in the subject line so your message is routed to the correct team.
• WhatsApp: +880 1700 000000 — available 24/7 for urgent data-related queries.
• Response Time: We aim to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 5 business days for general queries, or 30 calendar days for formal data rights requests.

When contacting us about a data rights request, please provide your registered email address, your 44fb username, and a brief description of your request. For security purposes, we will ask you to verify your identity before acting on any request that involves accessing, modifying, or deleting personal data from your account.

44fb is committed to resolving all privacy concerns fairly and transparently. We take every enquiry seriously and treat all personal data matters with the confidentiality they deserve.